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Sarah Haskins is pretty well known within feminist circles for producing some great social critique/ comedy pieces.
I just saw her most recent video on Salon, and thought it was worth re-posting below.
While it’s always fun to mock bad commercials, I think Haskins’ video is not only humorous but also pretty informative. Usually you don’t see multiple Broadview security commercials (or any commercials) back to back, so it can be hard to notice potentially disturbing patterns. When Haskins strings several of these home security 7ads together in one montage, it suddenly becomes clear: Broadview relies upon stranger rape as a scare tactic/selling point!
It’s actually pretty disgusting way to market a product. The safety of women and children is not funny, and having an alarm system monitored by Broadview is not actually going to prevent the majority (or perhaps any) sexual assaults. Not only that, but home alarm systems cost money. Are we going to start blaming those women who didn’t spend money to protect themselves in their own homes?
Terrible commercials and a terrible message.
Watch the video below:
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